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Strategic Management

Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: Irwin Professional Publishing
Published: 1st Nov 1995
Dimensions: h 230mm
Weight: 18640g
ISBN-10: 025613619X
ISBN-13: 9780256136197
Barcode No: 9780256136197
Synopsis
This text features 36 cases illustrating the theoretical foundations of strategic management. These cases are global in scope, with both small and large businesses included. There are also three cases looking at the strategic management of not-for-profit organizations. The cases are organized according to the primary issues involved: forming strategy, high technology, global strategy, ethics, small businesses, not-for-profits and implementing strategy.

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