"I have seen the framework presented in this groundbreaking book in action - it works. It provides a systematic approach to defining business ambition and setting standards of behaviour between partners. The tools for revealing personal biases and fostering mutual trust are essential mechanisms for shared success. Loaded with best practices, this is a must-read for every leader." * John Seifert, Chairman and CEO, Ogilvy & Mather North America * "Our business requires strong partnerships to remain at the forefront of change. As we continue learning how to move our co-operations from a 'need' to a 'want', we have seen the methods of this practical guide achieve this. Strategic Partnering will prove key to the growth of any business through partnerships." * Stephen Odell, Executive VP Ford Motor Company and President EMEA * "How strategic relationships are approached and optimized is increasingly key for global companies. When trying to manage multiple business interfaces and offers with the same counterparty across many geographies, a single disciplined approach becomes essential to operate effectively and maximize value for both parties. Strategic Partnering reflects BP's practical experience over a decade and provides important insights into how this can be achieved systematically and successfully." * Iain Conn, P Group Managing Director and Chief Executive Refining & Marketing * "If you are a manager of critical relationships, then Bardin is a valuable addition to your thinking and provides useful guidance on structuring large corporate partnerships." * Andrew Armour, Andrew Armour's Benchstone Blog *