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Strategic Public Relations

PR in Practice

Edited by Carol Friend
Format: Paperback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 31st Dec 2002
Dimensions: w 135mm h 216mm
Weight: 300g
ISBN-10: 0749418540
ISBN-13: 9780749418540
Barcode No: 9780749418540
ISSN: 2058-5659
Synopsis
Covering public relations operating at the most strategic levels in organizations, this guide examines: the management of corporate reputations, issues and crisis management, corporate governance, public relations in the boardroom and communication in the management of change.

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