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Successful Exhibiting

By (author) James W. Dudley
Format: Hardback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 30th Mar 1990
Dimensions: w 156mm h 234mm
Weight: 650g
ISBN-10: 1850917973
ISBN-13: 9781850917977
Barcode No: 9781850917977
This guide sets out the reasons for including exhibiting as part of a company's marketing mix. It covers all aspects of exhibiting including venue, setting objectives, stand design and organization, advance publicity, exhibiting abroad and follow-up and evaluation.

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