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Successful Exhibiting

By (author) James W. Dudley
Format: Paperback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 30th Jan 1990
Dimensions: w 138mm h 216mm
Weight: 300g
ISBN-10: 1850917981
ISBN-13: 9781850917984
Barcode No: 9781850917984
This guide sets out the reasons for including exhibiting as part of a company's marketing mix. It covers all aspects of exhibiting including venue, setting objectives, stand design and organization, advance publicity, exhibiting abroad and follow-up and evaluation.

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