Luxury is an ambiguous concept depending on the cultural, economic or regional context. Thus, the true elements of (authentic) luxury rely on the search for beauty, refinement, innovation, purity, the well-made, what remains, the essence of things and the ultimate best. However this luxury has given way to a new luxury, through the democratization that occurred when family and artisanal luxury companies sagged against the large conglomerates, which had a strong focus on economic aspects. Why sustainable luxury? Sustainable development is not only a new concept, but also a new paradigm, and this requires looking at things in a different way. And while luxury has always been important as a social determinant, it is becoming increasingly less exclusive and extravagant, and starting to give place for people to express their deepest values. Thus, sustainable luxury is about going back to the old meaning of luxury, a thought over purchase, a craft manufacture, and the beauty of materials in the broadest sense and respect for social and environmental aspects. This special issue of The Journal of Corporate Citizenship explores the different dimensions of sustainability in the luxury industry. The call attracted 22 submissions, 14 of which were invited to the second round for full manuscript review. Finally, and with the help of the review panel throughout this process, seven high-quality papers were selected. It is important to emphasize that this is the first journal that releases a special issue dedicated to the theme of Sustainable Luxury.