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Talk is Cheap

Promoting Your Business Through Word of Mouth Advertising

Format: Hardback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 30th Jul 1992
Dimensions: w 135mm h 216mm
Weight: 300g
ISBN-10: 0749408529
ISBN-13: 9780749408527
Barcode No: 9780749408527
This guide demonstrates how to make your customers your most ardent advertisers. It proposes nearly 200 ideas and techniques that will make customers generate positive word-of-mouth advertising, and different ways to prevent negative comments from damaging your business. The authors explore various techniques for promoting customer satisfaction and demonstrate how to use them effectively. All ideas are inexpensive, and beneficial to the business image.

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