Developing a range of new ideas in political communication, this book uses a detailed case study of the "Poll Tax" in the UK, to examine the crucial issues of democracy and information. Based on a three-year programme, the book explains the development of the debate about the poll tax and its presentation in the media. In doing so, it analyzes the complex relations between the government publicity machine, and local and national channels of political communication. The research has wide implications for the understanding of the political process, and for explaining the role of the mass media in contributing to the information flows at the heart of modern democracy. The book should be of interest to all students of mass communications, media and political communication. It should also be relevant to political scientists and government specialists. Beyond these academic spheres, the book is addressed to journalists, local government activists and participants, and general readers in the sphere of politics, media and current affairs.