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The 18 Immutable Laws of Corporate Reputation

Creating, Protecting & Repairing Your Most Valuable Asset

By (author) Ronald J. Alsop
Format: Hardback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 28th May 2004
Dimensions: w 142mm h 234mm d 30mm
Weight: 622g
ISBN-10: 0749442557
ISBN-13: 9780749442552
Barcode No: 9780749442552
Constantly scrutinised by the newspapers, the Internet and 24-hour television, never have organisations needed more guidance on protecting their image: and bad reputations can have disastrous effects. In this timely new book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organisation, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co., and Enron.

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Well structured, balanced book, full of useful information feisty assessments of the corporations reputation blunders and shortcomings are cleverly turned into instructive lessons. Professional Manager