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The Accountant's Strategic Marketing Guide

Format: Hardback
Publisher: John Wiley and Sons Ltd, New York, United States
Imprint: John Wiley & Sons Inc
Published: 30th Jul 1986
Dimensions: w 150mm h 230mm
Weight: 454g
ISBN-10: 0471847321
ISBN-13: 9780471847328
Barcode No: 9780471847328
A practical guide to developing a client-based strategic marketing plan, including working with advertising agencies and public relations firms, and other useful aids to helping an accounting firm of any size understand the importance of marketing and the best methods of implementation.

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