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The Advertising Concept Book

Think Now, Design Later

By (author) Pete Barry
Genres: Advertising
Format: Hardback
Publisher: Thames & Hudson Ltd, London, United Kingdom
Published: 14th May 2012
Dimensions: w 201mm h 246mm d 38mm
Weight: 1290g
ISBN-10: 0500516235
ISBN-13: 9780500516232
Barcode No: 9780500516232
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Synopsis
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

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