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The Bibliography of Research and Writings on Marketing and Advertising to Children

By (author) James U. McNeal
Format: Hardback
Publisher: John Wiley & Sons Inc, New York, United States
Imprint: Jossey-Bass Inc.,U.S.
Published: 23rd Sep 1991
ISBN-10: 0669276227
ISBN-13: 9780669276220
Barcode No: 9780669276220
A compilation and annotated bibliography of all the research on marketing and advertising to children published over the 30 years. The entries, accompanied by brief annotations, include all of the significant writings on the subject of children becoming consumers, and marketers responding to them.

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