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The Butterfly Customer

Capturing the Loyalty of Today's Elusive Consumer

Genres: Market research
Format: Hardback
Publisher: John Wiley and Sons Ltd, Toronto, Canada
Imprint: John Wiley and Sons
Published: 15th Oct 1997
Dimensions: w 160mm h 235mm d 21mm
Weight: 530g
ISBN-10: 0471641979
ISBN-13: 9780471641971
Barcode No: 9780471641971
Synopsis
But the very survival of your business depends on having a base of faithful and constant customers. So, how do you attract these elusive creatures to your business and, more importantly, how do you keep them coming back without having to lower your profits in providing spectacular and expensive feats of service? The Butterfly Customer: shows how to provide a predictable, consistent service experience for your customers that will build their trust and loyalty - and make you money; provides a proven process - the "3-D Audit" - to evaluate the consistency between what you promise to your customers and what you actually deliver; features examples of actual companies and what they are doing to capture customers' loyalty; and gives practical advice that any business can use, regardless of size or industry sector.

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