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The Complete Guide to Regional Marketing

By (author) Shawn McKenna
Format: Paperback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 31st Dec 1991
Dimensions: w 163mm h 230mm d 28mm
Weight: 431g
ISBN-10: 1556234228
ISBN-13: 9781556234224
Barcode No: 9781556234224
Synopsis
McKenna offers sales, marketing, and advertising managers the first comprehensive look at promotion, advertising, and pricing strategies for regional marketing.

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