'The Dog' is one of the hottest new licensed properties from Japan, and now it is going global. The first licensed book, The Dog is an irresistible collection of over 400 of the best images from a unique photo collection of over 100,000 eye-catching colour images of 70 breeds of dog, from loveable labradors and jolly Jack Russeils to sensational Siberian huskies. Every photograph is shot with a fish-eye lens, giving the distinctive and adorable 'Strange Ratio': 70 per cent head and 30 per cent body. These cuddly canines look their cutest in this perspective, with large 'doe' eyes and big wet noses - the same view you get when your puppy licks your face in welcome. Deals are currently being negotiated in all major territories around the world to take the franchise into every mass-market sector: from apparel, plushes and home furnishings to confectionery, umbrellas, key rings and mobile phone covers. It's clear 'The Dog' is perfectly paw-sitioned to follow the lead set in Japan and become a must-have collectable for dog-lovers.