Your price
RRP: £285.00
Save £83.31 (29%)
Dispatched within 3-4 working days.

The Economics of Marketing

The International Library of Critical Writings in Economics Series 95

Format: Hardback
Publisher: Edward Elgar Publishing Ltd, Cheltenham, United Kingdom
Published: 28th Oct 1998
Dimensions: w 244mm h 169mm d 20mm
Weight: 1863g
ISBN-10: 1858987954
ISBN-13: 9781858987958
Barcode No: 9781858987958
The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management. Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition. This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines.

New & Used

Seller Information Condition Price

What Reviewers Are Saying

Be the first to review this item. Submit your review now