A comprehensive guide to all aspects of management consultancy in a fast-changing world. Compiled by the European Innovation Programme, an EU-sponsored consortium of advisory bodies from Norway, Ireland, Germany, Denmark and elsewhere in Europe, the book provides "best practice" advice on the link between the new technologies and strategic consultants throughout Europe. The handbook offers management consultants a complete source of practical information on all aspects of consultancy: an overview of new management concepts; critical advice on how to conduct a diagnostic analysis of the organization; key success factors in developing a coherent strategy; practical measures for project implementation; and concise descriptions of key functional areas such as finance, marketing, operations, human resource management, information technology and product development among others. Sponsored by the European Commission, this handbook provides a standardized approach to the practice of management consulting for SMEs in Europe.
The book should help small and medium-sized companies in the EU work with their management consultants to develop a coherent innovation strategy that should enable them to successfully compete in the global economy.