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The Global Business Handbook

The Eight Dimensions of International Management

By (author) Mark J. Hooper
Edited by David Newlands
Format: Hardback
Publisher: Taylor & Francis Ltd, United Kingdom
Imprint: Gower Publishing Ltd
Published: 28th Jan 2009
Dimensions: w 174mm h 246mm
Weight: 1448g
ISBN-10: 0566087472
ISBN-13: 9780566087479
Barcode No: 9780566087479
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Synopsis
A nation's economic success depends on the capacity of its companies and trading organizations to develop business relationships, trade and do business in the international arena. Doing business across borders subtly changes the processes and skills the successful manager needs. Cultural, social, geographic and legal factors serve to complicate the picture. The mantra for managers today is think global, act local. In this handbook the authors concentrate on the big developments that currently are happening at an international level. They consider how managers operating in the global business landscape must change what they do to create advantages and remain competitive. The Global Business Handbook is based on the structure of the very successful IA0/00SEG International School of Management's programme on international management. It includes a global focus, backed by the latest research on different aspects of international business carried out in different parts of the world.

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'The Global Business Handbook provides a unique and valuable resource to business, academics and practitioners who seek to inform their understanding of the challenges presented by operating in a Global Economy. The Handbook equips the reader with insights, tools and techniques provided by first class contributors that represent a diverse range of disciplines and who present a truly Global approach to understanding the strategies required for business to effectively compete in modern economies. Importantly, the topics covered in the Handbook are timely and consider emerging priorities that will face all Businesses including Environmental and Social Management, Change Management and competing on the International Stage. ' David Fitzgerald, EcoMarketing Group 'In an increasingly global business and academic marketplace where understanding some very practical issues about how to prepare for and practice management that delivers sustainable value for shareholders, employees, communities, stakeholders and managers themselves in multiple international markets at once, this book makes an important contribution and is very welcome.' - Craig Tapper, Coordinator Strategic Management of Business & Technology, Australian School of Business at the University of NSW