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The Global Marketing Imperative

Format: Paperback
Publisher: NTC Publishing Group,U.S., Lincolnwood, United States
Published: 1st Nov 1997
Dimensions: w 159mm h 228mm d 20mm
Weight: 507g
ISBN-10: 0844230103
ISBN-13: 9780844230108
Barcode No: 9780844230108
This book provides help in bringing your students quickly up to speed on the essentials of international marketing and teach them how to strike back when global competitors move into a company's territory and shrink its markets.

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