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The Great European Illusion

Developmental Management S.

By (author) Alain Minc
Foreword by Ronnie Lessem
Translated by Lindsey Jones
Format: Hardback
Publisher: John Wiley and Sons Ltd, Oxford, United Kingdom
Imprint: Blackwell Publishers
Published: 1st Feb 1992
Dimensions: w 152mm h 229mm d 21mm
Weight: 508g
ISBN-10: 0631176950
ISBN-13: 9780631176954
Barcode No: 9780631176954
The international business community must be aware of what kind of Europe is emerging if it is to create effective strategies for exploiting the massive economic and political shifts. This English translation of "The Great European Illusion", originally published in French, if fully updated to take account of recent developments in Eastern Europe. It is a controversial book which assesses the economic, social and cultural options facing the European continent, east and west. "The Great European Illusion" is a provocative analysis of the 1992 phenomenon. Minc argues that European integration must be seen as part of a much wider evolutionary process and he shakes the belief that forging the single market of 1992 will somehow lead to an easy shift to a unified Europe with greater economic and political coherence.

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