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The Handbook of European Advertising

Media Planning, Marketing Analysis and Country-by-country Profiles

By (author) Roger Bennett
Format: Hardback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 19th Jan 1993
Dimensions: w 153mm h 234mm
Weight: 750g
ISBN-10: 0749407476
ISBN-13: 9780749407476
Barcode No: 9780749407476
Synopsis
This is an accessible guide to European advertising practices and organizations, which provides profiles of the advertising industries and socio-economic conditions of all EC and EFTA countries. It gives an overview of the media landscape throughout Europe, describing regulations, research and marketing. A directory of information sources and advertising contacts is also provided.

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