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The History and Advancement of African Americans in the Advertising Industry, 1895-1999

Black Studies S. 19

By (author) Janice Ward Moss
Format: Hardback
Publisher: The Edwin Mellen Press Ltd, New York, United States
Imprint: Edwin Mellen Press Ltd
Published: 31st Jul 2003
Dimensions: w 165mm h 235mm d 11mm
Weight: 340g
ISBN-10: 0773469451
ISBN-13: 9780773469457
Barcode No: 9780773469457
Synopsis
This study chronicles the early 20th century origins and gradual advancement of African Americans within the advertising industry. The author documents how majority and minority marketing experts targeted advertisements in the African American community and then reports on her findings.

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