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The Impact of Brand Key Success Factors & Market Conditions on Brand Performance

Empirical & Comparative Evidence from Brand Operating in Turkish & UK Markets. Working Paper S. 2003-24

By (author) Okdemgil Mehmet
Format: Paperback
Publisher: University of Birmingham, Edgbaston, United Kingdom
Published: 1st Feb 2004
Dimensions: w 4mm h 29mm
ISBN-10: 0704424495
ISBN-13: 9780704424494
Barcode No: 9780704424494

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