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The Impact of Brand Market Environment on Brand Performance & Strategic Implications

Empirical Evidence from Brands Operating in Turkish Markets. Working Paper S. 2003-22

By (author) Okdemgil Mehmet
Format: Paperback
Publisher: University of Birmingham, Edgbaston, United Kingdom
Published: 1st Feb 2004
Dimensions: w 4mm h 29mm
ISBN-10: 0704424479
ISBN-13: 9780704424470
Barcode No: 9780704424470

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