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The Interactive Marketplace

Prepare Your Company to Profit in the Interactive Revolution

By (author) Keith T. Brown
Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Jan 2000
Dimensions: w 160mm h 228mm d 24mm
Weight: 520g
ISBN-10: 0071363432
ISBN-13: 9780071363433
Barcode No: 9780071363433
Most e-commerce experts agree that "click-and-buy" shopping cart sites are fast becoming a thing of the past. Soon, the only e-businesses that will matter will be those which allow customers to custom design the products they buy.At Ford, the Ford-Oracle AutoExchange site transformed Ford's supply chain from one based on forecasts and building for inventory to a real-time, build-to-order model. In this practical guide to the future of e-business. BuildNet, Inc. Chairman Keith T. Brown clearly explains why the most successful business-to-consumer e-businesses, now and in the years ahead, are those built on interactive business-to-business platforms that integrate Internet technology into all phases of business operations. And he arms readers with the knowledge and skills needed to create solid interactive business plans.

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