Save £25.83 (28%)
Dispatched within 3-4 working days.
The Internationalisation of Mobile Telecommunications
Strategic Challenges in a Global Market
Peter Curwen and Jason Whalley review the strategic operations of, and technological options available to, the 30 most prominent international mobile operators. This review is initially based upon the Asia-Pacific, African, European, Latin American and North American regions before moving on to take a worldwide perspective. The authors place these mobile operators within a wider business context via a broad ten-year appraisal of the companies involved in the entire telecommunications, media and technology (TMT) sector. The issue as to whether there truly is such a thing as a global mobile operator is addressed; the answer, in practice, is negative. Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence that opportunism is a hallmark of operators' international strategies.
This state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for academics and practitioners with a vested interest in technology, telecommunications and strategic management.
New & Used
+ FREE UK P & P
What Reviewers Are Saying
'... the authors have a pleasant approach to arranging and commenting on their facts, which makes the book readable... readers wanting quantitative data about mobile networks, on which qualitative theories can be based, will be very well satisfied.' -- Robert Milne, Info - The Journal of Policy, Regulation and Strategy for Telecommunications 'As a source of information on the mobile sector, the book is highly valuable... we should commend the authors for making a wealth of information accessible, and in my view, even for the most seasoned industry expert, the book will shed light on a dimension or aspect that has previously been overlooked or under valued.' -- Wolter Lemstra, Competition and Regulation of Network Industries 'The Internationalisation of Mobile Telecommunications is a comprehensive look at the rapidly-changing market structure, the alternative technologies, the extent of globalization, and the ownership of firms in increasingly competitive mobile telecommunications markets around the world. This is an exceptionally valuable book for anyone interested in understanding current and future developments in mobile telecommunications.' -- Stanford L. Levin, Southern Illinois University, Edwardsville, US