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The Little Book of Charisma

Independent Thinking Series

By (author) David Hodgson
Edited by Ian Gilbert
Format: Hardback
Publisher: Crown House Publishing, Carmarthen, United Kingdom
Published: 8th Oct 2010
Dimensions: w 124mm h 174mm d 20mm
Weight: 236g
ISBN-10: 1845902939
ISBN-13: 9781845902933
Barcode No: 9781845902933
Synopsis
Charisma=C, Art=A, Science=S, Practice=P. The most skillful performers and communicators understand and apply the best of art and science. You can either use this knowledge to enhance your own communication skills (to Jedi Master standard) or to be more aware of the techniques deployed by those seeking to influence you. The book is a breathless, informative and funny journey through factors contributing to excellence in communication, from the six rules of influence, creating a powerful performance, constructing speeches, how to avoid being manipulated by advertisers, steering clear of the arrogance trap, and which emotions to build in an audience (and in which order).

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