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The Marketing Pocketbook

Sales & Marketing S.

Format: Paperback
Publisher: Management Pocketbooks, Alresford, United Kingdom
Published: 1st May 1999
Dimensions: w 148mm h 105mm
ISBN-10: 1870471407
ISBN-13: 9781870471404
Barcode No: 9781870471404
This pocketbbok argues that marketing is not just limited to a single department within an organization, but a company-wide responsibility. It covers market research, strategy, marketing mix, tactics, and methods commnication.

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