Your price
Out of Stock


The Business That Drives the Sport

By (author) Robert G. Hagstrom
Format: Paperback
Publisher: John Wiley and Sons Ltd, New York, United States
Imprint: John Wiley & Sons Inc
Published: 16th Jan 1998
Dimensions: w 160mm h 235mm d 24mm
Weight: 539g
ISBN-10: 0471183164
ISBN-13: 9780471183167
Barcode No: 9780471183167
From the bestselling author of The Warren Buffett Way, a revealing inside look at the booming business-and investment opportunities-of NASCAR "Hagstrom's insights and observations bring a refreshing 'outside' business perspective to our industry." --From the Foreword by William C. France, President, NASCAR "From its origins in Daytona in the '50s to today's live network broadcasts for millions of devoted fans, Robert Hagstrom offers an in-depth look at the fastest-growing sport in the country. The NASCAR Way explains how and why dozens of Fortune 500 companies have been lining up to jump on board." --Michael T. Hargrave, Senior Motorsports Manager, Anheuser-Busch, Inc. "It is great to be associated with NASCAR, the France family, and for me to get paid for what I love-to race! In The NASCAR Way, you see a prime-time sport." --Dale Earnhardt, 7-time NASCAR Winston Cup champion "An accurate and entertaining perspective to the unbridled capitalism that has built NASCAR into the #2 sport in America after football." --Bill Nielsen, Director, Promotion Development and Licensing, Kellogg USA, Inc. "Hagstrom understands how our business works both on and off the track. His perception of our sport will have you racing through the pages on the edge of your seat. The book is definitely a winner!" --Dale Jarrett, Winston Cup driver

New & Used

Seller Information Condition Price
Out of Stock

What Reviewers Are Saying

Submit your review
Kirkus US
The author of The Warren Buffet Way turns his sights on another successful financial colossus, the National Association of Stock Car Automobile Racers, better known as NASCAR. Looking to add holdings to a mutual fund he manages, Hagstrom first approached NASCAR as he would any other industry. Before long, however, he found the sport's appeal infectious. Although it operates primarily in the deep South and traditionally draws on rural southerners for its fan base, NASCAR, specifically its Winston Cup Series, is one of the most lucrative and stable professional sporting enterprises in the world. According to Hagstrom, NASCAR succeeds because its "financial house is in order," with three primary sources of income: the fans, who are deep-pocketed and fiercely loyal to drivers and to the products of their team sponsors; television - all 31 races are broadcast nationally; and high-profile corporate sponsors, which spend hundreds of millions of dollars annually to reach race attendees and television viewers alike. Added to these elements is the fact that NASCAR is privately held, its owners the descendents of the organization's founder, Bill France Sr. This combination of stable ownership and steady revenues, Hagstrom contends, makes NASCAR a standout among big-money sports leagues, such as the NBA and NFL. He therefore advocates investing in firms that own NASCAR race tracks or teams, or both, as a virtual permit to mint money. Is this sound advice? According to a marketing executive for a prominent sports-drink manufacturer that counts Michael Jordan among its paid endorsers, "If I had an additional marketing dollar to allocate, I would spend it on NASCAR." Hagstrom, in his admiration for NASCAR, occasionally glosses over some things, for instance, that it's alienating some fans by abandoning its small-track, small-team, small-town roots. Nevertheless, this book is a novel and notable examination of sports from a purely mercantilist angle. (Kirkus Reviews)