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The Online Copywriter's Handbook

Everything You Need to Know to Write Electronic Copy That Sells

By (author) Robert W. Bly
Format: Hardback
Publisher: McGraw-Hill Education - Europe, London, United States
Imprint: McGraw-Hill Contemporary
Published: 1st Jan 2002
Dimensions: w 152mm h 229mm d 28mm
Weight: 700g
ISBN-10: 0658021141
ISBN-13: 9780658021145
Barcode No: 9780658021145
Synopsis
The Online Copywriter's Handbook is a clear, practical, and authoritative guide to writing effective advertising/marketing/sales copy for the online medium. It guides novices on taking the first steps towards getting started with Internet marketing, including e-mail marketing, e-zines, ads, Web sites, and e-commerce; internet marketing pros will learn how to take their Web promotions to the next level of sophistication, effectiveness, and results. Organized into two parts, Part I deals with the fundamentals of writing effective copy for the Web and covers how to write persuasively, the key differences between writing for the Internet vs. writing for print, and how to adapt existing print documents for the Web. Part II covers specific Web copywriting tasks including Web sites, home pages, Internet direct mail, landing pages, e-zines, e-zine ads, banner ads, and Web-based documents. The text also includes many sample Web pages and other Internet promotions readers can use as models for their own efforts. Appendices point readers to helpful Web sites and other resources.

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