Total quality is generally regarded as the executive's key to success in the 1990s. It is virtually impossible to open a newspaper or trade journal without seeing headlines like "quality counts" or "right first time". Yet despite all the hype and publicity, it is difficult to discover what the quality movement is all about. This text attempts to fill that gap by providing managers with information on all the major themes of the quality movement in one short, straightforward book. "The Quality Movement" explains how the notion of quality has grown and gained importance in Western businesses and suggests what the business world will be like "beyond quality". Essential reading for managers thinking of applying for accredition of the quality standards BS570/ISO9000, this book outlines the difficulties of implementing quality in companies both large and small. In the battle for survival in the business world of the 1990s quality has become an essential seal of approval in the eyes of many customers. Yet as Helga Drummond points out, quality is only a means to an end. Total quality management procedures are intended to provide a competitive weapon to help businesses win. Do they always?
Possibly not! "The Quality Movement" will let you decide whether the route to quality is as essential a path to follow as it appears.