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The Reactive Viewer

Review of Research on Audience Reaction Measurement. Independent Television Commission Research Monograph.

Format: Hardback
Publisher: University of Luton Press, Luton, United Kingdom
Published: 31st Mar 1992
Dimensions: w 170mm h 240mm
ISBN-10: 086196358X
ISBN-13: 9780861963584
Barcode No: 9780861963584
ISSN: 0962-7928
Synopsis
Examines research on audience reaction measurement from the UK and elsewhere and explores the potential value and utility of such data as a parallel, supplementary currency for evaluating the "quality" of television audiences. The history of audience reaction research in the UK is also examined.

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