THE RISE OF MULTINATIONALS IN CONTINENTAL EUROPE
New Business History Series
This important new book examines the growth of continental European multinationals over the last one hundred years. It includes new material on the evolution of multinational firms owned in Germany, The Netherlands, Switzerland, Sweden and other countries. The contributors are all leading European economists and business historians, and their essays provide new information previously unavailable in English.
The Rise of Multinationals in Continental Europe provides a much-needed European dimension to the literature on the multinational enterprise, which has hitherto been focused on the Anglo-Saxon experience. Continental European firms were dynamic pioneers of multinational enterprise. Before 1914, Germany was probably the home of the majority of the world's multinationals. German and other European multinationals often grew and organized in quite different ways from their American equivalents. This innovative book will be used widely in courses on international business, comparative management and business history.
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What Reviewers Are Saying
`Many of the chapters break new ground and most offer stimulating new insights into Europe business activity, particularly in the pre-1939 period.' -- Robert Read, The Economic Journal `This book provides a major contribution to the historical literature on European business. It is an outstanding work on enterprise headquartered in Germany, Switzerland, Holland, Sweden, Norway, Italy and Belgium. . . The editors, Geoffrey Jones and Harm Schroter, are highly regarded scholars and extremely knowledgeable on this subject; they offer a splendid introduction, linking history and theory and providing a general framework for the nine subsequent chapters. . . This superb, highly satisfying book belongs in the personal library of every European economic and business historian. Knowledge on the history of multinational enterprise provides a necessary complement to our general understanding of world economic history. The book pushes us to recognize the dynamic course of enterprise, the uneveness of growth and development, the reversals as well as triumphs.' -- Mira Wilkins, Vierteljahrschrift fur Sozial-und Wirtschaftsgeschichte `The Rise of Multinationals in Continental Europe provides important new findings and lays a much stronger foundation for future work on MNEs.' -- Gordon Boyce, Australian Economic History Review