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The Strategic Planning Workbook

By (author) Neville Lake
Format: Paperback / softback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 3rd May 2012
Dimensions: w 156mm h 234mm d 13mm
Weight: 343g
ISBN-10: 074946500X
ISBN-13: 9780749465001
Barcode No: 9780749465001
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Synopsis
The Strategic Planning Workbook is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action plans. With a strong focus on matching the right kind of strategy to your business and the all-important implementation of your plan, this fully updated new edition includes supporting videos to help you think like a strategist, understand your customers, analyse your competitors, understand the pressures and define your company's mission, vision and values. In a clear and accessible style Neville Lake draws on a mixture of his own diagnostic tools, analytical techniques and decision-making processes, guiding readers through the key stages involved in strategic planning.

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"Takes the reader through all the key steps from identifying possibilities to actual implementation." * Abstracts of Public Administration, Development and the Environment * "Shows readers how to put together a strategy so that their business can realise its full potential." * Risk UK *