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Tips and Traps When Buying a Franchise

By (author) Mary E. Tomzack
Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Mar 1994
Dimensions: w 157mm h 229mm d 23mm
Weight: 5400g
ISBN-10: 0070651000
ISBN-13: 9780070651005
Barcode No: 9780070651005
Synopsis
In this book, Tomzack steers potential franchise buyers around the pitfalls, guiding them towards making a lucrative purchase. Spelling out what it takes to succeed, she helps would-be franchisees determine if the option is right for them. She reveals how to: find the right franchise and avoid the wrong ones; find the right location; match a franchise with personal finances and lifestyle; avoid the five most common first-year pitfalls; find the best sources for financing; choose a prime location; ask the right questions, so potential buyers can be sure not to lose money; navigate the legal maze; buy equipment; recruit and train employees; and mount local promotions. In addition, Tomzack covers ground-floor opportunities in subfranchising, international and home-based franchises.

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