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Tourism and Hospitality Marketing in Ireland

Format: Paperback
Publisher: Gill, Dublin, Ireland
Imprint: Gill & Macmillan Ltd
Published: 30th Sep 2000
ISBN-10: 0717129713
ISBN-13: 9780717129713
Barcode No: 9780717129713
Expands and develops the marketing concepts and applies them to the Irish situation by use of numerous case studies such as: Dublin Tourism Tourism Brand Ireland Shannon-Erne Waterway Kingfisher Cycle Trail Sligo Tourism Forum West Cork - Fushcia Brand Clonmacnoise McCausland Hotel - Belfast Waterford Tourism Ceol - A Musical Attraction Covers the marketing of tourism products in Ireland, with emphasis on attractions, destinations, and hospitality businesses User-friendly with exercises, assignments, mini-cases, diagrams, flow charts etc in each chapter Suitable for Certificate, Diploma and Degree courses in Hospitality and Tourism at University or Institutes of Technology CERT students following CERT or NTCB courses.

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