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Tourism Planning and Management

By (author) Peter Mason
Format: Paperback
Publisher: Hospitality Press, Elsternwick, Australia
Published: 30th Jun 2001
Dimensions: w 170mm h 245mm
Weight: 1000g
ISBN-10: 1862504970
ISBN-13: 9781862504974
Barcode No: 9781862504974
This volume is intended as an introductory text for students in business studies and commerce courses. Planning and management are closely linked in the real business world of tourism and are in this book. The nature of the tourism industry within the management process, and the nature of community involvement in planning for and managing tourism are covered from different perspectives. This book aims to provide stimulus material in the form of case studies drawn mainly from Australia and New Zealand, but also from the Pacific Rim and Europe, from newspapers, magazines, maps, and the Internet. Student exercises provide an opportunity to test understanding and reinforce knowledge.

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