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Trade Shows

The Small Business Guide to Successful Exhibiting

By (author) Diane K. Weintraub
Format: Paperback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: TAB Books Inc
Published: 1st Jul 1991
Dimensions: h 230mm
ISBN-10: 0830614419
ISBN-13: 9780830614417
Barcode No: 9780830614417
There has been a remarkable expansion of the trade show circuit over the last decade. Unfortunately, most companies are still missing out on good trade show opportunities because they don't have the resources to sustain a full-time exhibit department. This guide aims to help any size company to achieve trade show success. The author explains how to investigate and evaluate shows, select the best floor space and negotiate to get it, design exhibits, structure presentations for show environments, take advantage of trade show services, and much more. The book contains checklists and questionnaires, time-and money-saving tips, and solutions to the most common problems faced by exhibitors.

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