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Understanding Services Management

Format: Paperback
Publisher: John Wiley and Sons Ltd, Chichester, United Kingdom
Imprint: John Wiley & Sons Ltd
Published: 8th Jun 1995
Dimensions: w 155mm h 234mm d 24mm
Weight: 840g
ISBN-10: 0471960667
ISBN-13: 9780471960669
Barcode No: 9780471960669
Synopsis
The diverse and complex challenges presented in the management of service-dominated enterprises are increasingly being met by interdisciplinary approaches involving marketing, organizational behaviour, operations and human resource management. This study provides students, researchers and businesses with a state-of-the-art services management book, presenting the most recent advances in service management thought and practice.

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