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Untapped Options: Building Links between Marketing and Human Resources to Achieve Organizational Goa Ls in Health Care (Aha Press) See 078795537x

Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care. Activist to Activist S.

By (author) NORTHCOTT
Format: Hardback
Publisher: John Wiley & Sons Inc, New York, United States
Imprint: Jossey-Bass Inc.,U.S.
Published: 27th Jul 2001
Dimensions: w 160mm h 234mm d 22mm
Weight: 449g
ISBN-10: 1556482795
ISBN-13: 9781556482793
Barcode No: 9781556482793
An AHA Press/Jossey-Bass Resource Untapped Options is an invaluable resource for health care leaders who want to help their organizations succeed. Bea Northcott and Janette Helm, experts in the field of health care management, have created a practical approach that explores how human resources and marketing managers can combine forces and work together to create mission, vision, and values statements that will drive a common strategy to organizational excellence. Step-by-step, Northcott and Helm show how to implement this innovative approach that, once in place, will contain costs, bolster employee satisfaction and productivity, and increase customer satisfaction.

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"All executives should know instinctively that the organization's employees represent the single most effective marketing vehicle. However, most don't utilize this fact to their benefit. Untapped Options is of considerable value in refocusing on the importance of quality environments and satisfied employees in meeting organizational goals and developing a successful business." --Reginald M. Ballantyne III, president, PMH Health Resources, Inc., and past chairman, American Hospital Association "This book pushes each of us to remove the traditional lenses that we use to view our organizational structures. Providing the ultimate paradigm shift, it challenges us to think, act, and structure our areas of expertise in fundamentally different ways to maximize synergy." --Bob Riney, vice president, human resources and organizational effectiveness, Henry Ford Health System</p> "The authors make a convincing case for merging two previously unrelated departments into one. In these days of low unemployment, your organization's future may depAnd on utilizing this creative approach to management. Read it and prepare to have your mindset changed." --Sheila Ridner, chief executive officer, First Hospital Corporation</p> "Must reading by boards, medical staff leaders, executive and mid-level management, and staff who want to change their organization to better serve their medical staff and their patients. . . . [This book] describes how to make integrated change-the right change for the right reasons at the right time." --Steven K. Ellson, former HRD professional in Indiana</p>