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Value Pricing

How to Price Products and Services. Marketing in Action S.

Format: Hardback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 1st Jun 1997
Dimensions: w 142mm h 234mm d 23mm
Weight: 510g
ISBN-10: 074942043X
ISBN-13: 9780749420437
Barcode No: 9780749420437
This work provides a treatment of pricing, the setting of a price for goods and services. It contains information on pricing theories, and goes on to lay out a pricing methodology. It also sets pricing within the context of the overall aims of the organization.

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