Welcome to GoodCo is the follow up to Tom Levitt's critically acclaimed Partners for Good, which postulated that elements within the private sector now understood the social obligations of the corporate citizen and were willing to play that role, especially if there could be proven to be a business case for it. Welcome to GoodCo explores that change in attitude and examines how the processes, structures, purposes and tools of the private sector economy can all be turned into instruments of social progress.Once again there are political lessons to be learned: good or responsible capitalism has become a matter of debate. What is not at issue is that the private sector has available to it vast quantities of capital, human and other resources and logistical expertise which when properly focused and applied could revolutionise the delivery of public good without compromising the voluntary principle or the public sector principle of universal access to services.In a world in which organizations of all sizes frequently find their business practices undermining the basic principles of their customer or citizen promise, Welcome To GoodCo offers a realistic, commercially hard-nosed approach to reframing business in society; an approach that enables them to reconcile their commercial and socially responsible aspirations.