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What Chinese Want
Culture, Communism, and China's Modern Consumer
Synopsis
China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick, even the Chinese have difficulty explaining their own 'Chineseness' to outsiders. In What Chinese Want, China expert Tom Doctoroff posits that China's distinguishing traits explain the country in profound ways.
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What Reviewers Are Saying
'...brilliantly written, colourful, witty and well signposted, so that readers know the lessons they are meant to draw from each chapter before moving on to the next one.' - Financial Times (selected as one of the best 'Business and Economics' books of the year so far) '...a fascinating account of the new Chinese consumerism, written with great verve and sparkling with real gems of insight. Bookstore shelves currently groan under the weight of books aimed at those hoping to crack this huge and growing market, but Doctoroff's really stands out.' - British Airways Business:Life