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What Chinese Want

Culture, Communism, and China's Modern Consumer

By (author) Tom Doctoroff
Format: Hardback
Publisher: Palgrave Macmillan, Basingstoke, United Kingdom
Published: 21st Jun 2012
Dimensions: w 168mm h 240mm d 22mm
Weight: 454g
ISBN-10: 023034030X
ISBN-13: 9780230340305
Barcode No: 9780230340305
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Synopsis
China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick, even the Chinese have difficulty explaining their own 'Chineseness' to outsiders. In What Chinese Want, China expert Tom Doctoroff posits that China's distinguishing traits explain the country in profound ways.

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'...brilliantly written, colourful, witty and well signposted, so that readers know the lessons they are meant to draw from each chapter before moving on to the next one.' - Financial Times (selected as one of the best 'Business and Economics' books of the year so far) '...a fascinating account of the new Chinese consumerism, written with great verve and sparkling with real gems of insight. Bookstore shelves currently groan under the weight of books aimed at those hoping to crack this huge and growing market, but Doctoroff's really stands out.' - British Airways Business:Life