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What Next?

By (author) George Davies
Format: Hardback
Publisher: Ebury Publishing, London, United Kingdom
Imprint: Ebury Press
Published: 12th Oct 1989
Dimensions: w 156mm h 234mm
Weight: 448g
ISBN-10: 0712634932
ISBN-13: 9780712634939
Barcode No: 9780712634939
This book describes his rise through Littlewoods, Schoolcare (his own company), and Pippa Dee; his setting up of Next on #2,500 at Hepworths and his eventual dramatic sacking in 1988. Having developed the 'total look' concept at Schoolcare he applied this to Next, and in just seven years the company grew from #0 to #1 billion. The impact of Next on the high street has become a legend.

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