Your price
Out of Stock

Who Put Con in Consumer?

By (author) David Sanford
Genres: Consumerism
Format: Paperback
Publisher: WW Norton & Co, United States
Imprint: Liveright Publishing Corporation
Published: 15th Mar 1972
Dimensions: w 135mm h 230mm d 15mm
Weight: 226g
ISBN-10: 087140270X
ISBN-13: 9780871402707
Barcode No: 9780871402707
With keen determination and perception, David Sanford peers behind the posh public relations offices into the back rooms where policies are made, into the minds that decide what the consumer will buy, how much it will cost, and how it will be packaged and publicized Do the presidents of General Mills and Pillsbury eat their own pre-packaged macaroni-and-cheese and canned hollandaise sauce? "Absurd!" declares Sanford, and he discloses the profit motivation behind such seemingly public-oriented products as vitamin additives and "add-your-own-egg" mixes. From children's toys to "harmless" drugs, Sanford shows how big business plays on public weaknesses, current fads, and the consumer's lack of precise information in order to sell its products.

New & Used

Seller Information Condition Price
Out of Stock

What Reviewers Are Saying

Be the first to review this item. Submit your review now