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The Paradox of Value and Interests in Business Relationships

By (author) Andrew Cox
Format: Hardback
Publisher: Earlsgate Press, Boston, United Kingdom
Published: 20th Dec 2004
Dimensions: w 138mm h 216mm
ISBN-10: 1873439229
ISBN-13: 9781873439227
Barcode No: 9781873439227
An analysis of the concept of win-win in business relationships, focused on strategic alliances, joint ventures and buyer and supplier exchange transactions, with focus on the problems of objective and subjective interests, power and contested exchange.

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