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You Deserve the Best

A Consumer's Guide to Product Quality and Total Customer Satisfaction

Genres: Consumerism
Format: Paperback
Publisher: McGraw-Hill Education - Europe, Dubuque, IA, United States
Imprint: Brown (William C.) Co ,U.S.
Published: 1st Sep 1993
Dimensions: w 152mm h 229mm d 19mm
Weight: 476g
ISBN-10: 0873891449
ISBN-13: 9780873891448
Barcode No: 9780873891448
Thousands of product manufacturers are practicing quality enhancement techniques to satisfy their customers, but do they really know what their customers want? And how do consumers know if they're receiving quality products? This is the first book that explains product quality from the consumer's perspective. The authors help consumer-product manufacturers provide true customer satisfaction and much more.

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