Very Short Introductions - Business
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A project is a temporary organization of people and resou...
Branding is possibly the most powerful commercial and cul...
Provides a comprehensive and engaging introduction to cop...
Corporate Social Responsibility (CSR) represents the soci...
What is entrepreneurship?
In this Very Short Introduction, John Hendry provides a l...
Work is deeply embedded in the moral and political charac...
Risk is everywhere - from genetically modified crops, dam...
Organization happens in the act of working with others to...
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Advertising is riddled with myths and misunderstandings.
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