SAGE - Business, Communication & Media Studies
SAGE - Business, Communication & Media Studies
An unbiased approach to the latest digital marketing mode...
A succinct overview of the research process, design and w...
Taking a truly global perspective, this textbook presents...
Used by over 25,000 students across 130 countries, this b...
Packed with cultural, company, and country examples, this...
Become happier at work by applying the principles of scie...
Outlining the key themes, concepts and theoretical areas ...
'If you have time to read only one book on how to underta...
The Second Edition of this popular text maintains a schol...
Based on the idea that strategic CSR offers the most holi...
An introductory text that gives its reader a strong under...
Presents the basics of brand management, providing both a...
Now in its second edition, Studying Leadership continues ...
"Social Media Marketing deserves special kudos for its ...
Using a wide range of visual examples and case studies, t...
Drawing on extensive research and the authors' own experi...
A detailed and critical analysis of the multiple types of...
This first-of-its-kind textbook presents an overview of t...