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  • Amazon (Paperback / softback)
    Explore Amazon's disruptive new retail strategies, its im...
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  • Myths of Branding (Paperback / softback)
    Debunk the most pervasive myths about the world of brandi...
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  • Myths of Branding (Hardback)
    Debunk the most pervasive myths about the world of brandi...
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  • Amazon (Hardback)
    Explore Amazon's disruptive new retail strategies, its im...
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  • The Post-Truth Business (Paperback / softback)
    Rebuild brand authenticity and regain consumer trust by f...
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  • Retail Disruptors (Paperback / softback)
    Understand the strategies and business models used by har...
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  • The Gen Z Frequency (Paperback / softback)
    Connect your marketing with youth culture and resonate wi...
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  • Building Brand Experiences (Paperback / softback)
    Understand how to retain brand relevance by building effe...
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  • The Management of Luxury (Paperback / softback)
    Examine luxury branding on a global scale, with more than...
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  • Participation Marketing (Paperback / softback)
    Learn how to leverage employee advocacy as a new channel ...
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  • Experiential Marketing (Paperback / softback)
    Integrate immersive brand experiences into your marketing...
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  • Digital Branding (Paperback / softback)
    Explore how digital branding can be harnessed and measure...
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  • Design Management (Paperback / softback)
    Draw on a holistic overview of the value of design manage...
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  • Branding Inside Out (Paperback / softback)
    Build a successful brand and create value through achievi...
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  • Audio Branding (Paperback / softback)
    Create an audio language to support your brand identity...
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  • Neuro Design (Paperback / softback)
    Gain insight from the growing field of neuroaesthetics, d...
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  • Brand Protection in the Online World (Paperback / softback)
    Explore the full spectrum of Internet infringement, monit...
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  • The Fluid Consumer (Hardback)
    Examine the profound shifts in digital for the consumer...
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